Business cards help fast-growing tech companies manage expenses and seize opportunities as they arise. But not all cards are created equal. The right card provides the support you need now and the flexibility you'll require as you scale.
"Founders ... need a card that accommodates rapid change without impacting personal credit"
To find the right card, look beyond promotional offers and eye-catching incentives. Founders and the companies they start need a card that accommodates rapid change without impacting personal credit while providing actionable financial intelligence and cost controls to guide spending decisions.
Pay close attention to each of these as you shop for your company's card:
Fast-growing tech companies have unique needs, so it's important to choose a card provider with the experience and know-how to accommodate them. For instance, a card provider with tech startup expertise will have better insight into your growth potential and can consider it when setting credit and spending limits. A knowledgeable provider can also help you implement a card program in the way that best serves you and your team. Ask the providers you're considering for examples of customers that are similar to your company.
Most card programs require company founders to carry a personal guarantee. That can keep fast-moving startups from pursuing certain high-potential opportunities. Ask providers whether the business or an individual owner is ultimately financially liable for the account and whether the account status could affect your personal credit.
Visibility and control
Find out whether you will be able to track card spending in the way that works best for you. Some cards, for instance, automatically sync transactions with accounting or expense-management apps. Also ask potential providers about spending controls, such as by job role or expense category. Some card programs require a minimum number of cardholders before these can be implemented.
Fast-growing tech companies can quickly outpace their spending limits, and traditional card providers may not be able to increase them quickly enough in response. Look for a card provider that takes a venture-friendly approach to credit approval and will proactively raise your limit to match your growth rate.
Not all card programs geared toward startups offer rewards. Yet the ability to earn rewards points on business purchases can add up to savings — especially when employees' purchases are included in a single rewards account. Ask the providers you are considering whether their card program offers rewards, and how they can be used. Having the option of applying rewards points toward your card balance and travel can benefit a growing startup.
Will your requests for support be routed to a customer service call center? Or can you start building relationships with relationship managers who take the time to understand your entire business? Many banks focus their attention on larger customers but having an advisor who ensures that the right solutions are in place can be even more critical for smaller companies.
Will you initiate all contact when you need help, or is a prospective provider's standard of customer support more proactive? Highlight those that will actively monitor your card usage and advise you on when it may be smart to make changes to your card program. A hands-on team at the issuing bank will maximize the card's value to your company and allow you to focus on growing your business.
"Push hard to learn about each provider's commitment to serving your business"
You'll still want to ensure that the card you choose provides travel benefits, purchase protections and safeguards against fraud. Push hard to learn about each provider's commitment to serving your business. When you make the right choice, you will gain an important ally in your growth and success.