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Videocast: Secrets for Growing Direct-to-Consumer Wine Sales 2018 (On-Demand)


SVB’s Wine Division hosted a live videocast on May 16 to discuss trends in direct-to-consumer wine sales based on findings from a survey of more than 800 respondents.

Led by Wine Division Founder Rob McMillan, the panel discussion featured industry experts Amy Hoopes, president of Wente Family Estates, Paul Mabray, wine industry digital futurist and director at, and Cyril Penn, editor in chief of Wine Business Monthly.

Watch the full replay of the videocast and a second videocast that we recorded to answer participants’ questions, Your Questions Answered.



  • Amy Hoopes, President of Wente Family Estates
  • Paul Mabray, Wine Industry Digital Futurist and Director,
  • Cyril Penn, Editor in Chief of Wine Business Monthly

Learn more about Silicon Valley Bank's Premium Wine Division  


Wine Business Monthly, Wente Family Estates and are independent third parties and are not affiliated with SVB Financial Group.

Silicon Valley Bank is not selling or distributing wine or wine-related products. Through the online informational platform, SVB Cellar Selections, Silicon Valley Bank provides material to clients, employees and other parties’ employees about a variety of premium Silicon Valley Bank winery clients and their wines. These communications are for informational purposes only. Silicon Valley Bank is not responsible for (or a participant in) the sales of any wineries’ products in any fashion or manner and makes no representations that any promotion or sales of alcoholic beverages will or will not be conducted in a lawful manner. Further, Silicon Valley Bank disclaims any responsibility or warranty for any products sold by wineries or other wine industry service providers.

About the Author

Rob McMillan is EVP and Founder of Silicon Valley Bank’s Wine Division based in Saint Helena, California. Starting in 1992, he developed the Division from the idea and start-up phase, to the point where it’s now regarded as the leading and most connected provider of financial services to the US fine wine business.

Rob's banking career started in 1981 and he has worked at Silicon Valley Bank since 1990. During that time he has moved though roles of increasing responsibility including a term on Silicon Valley Bank's Managing Committee.

Today Rob supports Silicon Valley Bank’s continuing growth and success in the Wine Business by developing new client relationships, as well as speaking, writing, and influencing wine business stakeholders, both in the US and elsewhere. His reputation as a creative problem solver, along with decades of business experience combine to make his time a valued resource with clients and prospects alike.

Rob has written and published reports regarding a variety of wine industry topics and trends including the Bank’s highly acclaimed "Annual State of the Wine Industry Report." His views and perspectives on the current condition and future direction of the wine business keep him busy on the West Coast and international speaking circuit. He is widely interviewed and cited in the trade, regional and national media.

Rob has been a guest lecturer at several West Coast Universities and in his copious free time he pens opinion pieces on his personal blog - "SVB on Wine." Among other accolades, Rob has twice been named one of the Top 100 Most Influential People in the U.S. Wine Industry; the only banker to make the list.

Rob McMillan received a bachelor’s degree in Finance with a minor in economics from Sacramento State University and subsequently earned his MBA from Santa Clara University’s Leavey School of Business. He is affiliated with, and supports numerous charities and industry associations both in and outside the wine industry. Rob has served in a variety of boards over the course of his career in diverse industries, and continues to serve in that capacity today within the wine space.

Rob is the father of two, enjoys the outdoors, travel, and takes any opportunity to play percussion and the set in live settings when asked. He won the DCI award as the Nations Best Individual Percussionist in Philadelphia in 1976, but his proudest accomplishment is being the current drummer in the bank's rock band, "The Exploding Warrants."

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