Videocast: Secrets for Growing Direct-to-Consumer Wine Sales 2018 (On-Demand)

SVB’s Wine Division hosted a live videocast on May 16 to discuss trends in direct-to-consumer wine sales based on findings from a survey of more than 800 respondents.

Led by Wine Division Founder Rob McMillan, the panel discussion featured industry experts Amy Hoopes, president of Wente Family Estates, Paul Mabray, wine industry digital futurist and director at, and Cyril Penn, editor in chief of Wine Business Monthly.

Watch the full replay of the videocast and a second videocast that we recorded to answer participants’ questions, Your Questions Answered.



  • Amy Hoopes, President of Wente Family Estates
  • Paul Mabray, Wine Industry Digital Futurist and Director,
  • Cyril Penn, Editor in Chief of Wine Business Monthly

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Wine Business Monthly, Wente Family Estates and are independent third parties and are not affiliated with SVB Financial Group.

Silicon Valley Bank is not selling or distributing wine or wine-related products. Through the online informational platform, SVB Cellar Selections, Silicon Valley Bank provides material to clients, employees and other parties’ employees about a variety of premium Silicon Valley Bank winery clients and their wines. These communications are for informational purposes only. Silicon Valley Bank is not responsible for (or a participant in) the sales of any wineries’ products in any fashion or manner and makes no representations that any promotion or sales of alcoholic beverages will or will not be conducted in a lawful manner. Further, Silicon Valley Bank disclaims any responsibility or warranty for any products sold by wineries or other wine industry service providers.

About the Author

Rob McMillan is one of the top wine-business analysts in the United States and the author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report. With decades of experience researching the wine business, his views are sought after and trusted by winery owners, journalists, entrepreneurs and investors. He is a prominent speaker, both domestically and internationally, and he is extensively quoted in national, regional and trade press. He has also been named several times as one of the Top 50 Most Influential People in the US wine industry.

Rob’s banking career has spanned 35-plus years — more than 25 with Silicon Valley Bank. In that time, he has held positions of increasing responsibility, including division manager of the Wine Group, executive manager of the bank’s Commercial Division and several years as a member of Silicon Valley Bank’s Managing Committee. He is currently responsible for establishing new winery relationships and offers private management presentations and strategic consulting to the bank’s clients across the portfolio.

Rob received a bachelor’s degree in finance/economics from Sacramento State University and an MBA from Santa Clara University’s Leavey School of Business. He has served on boards in diverse industries and continues to be an advisor to wineries and industry associations across the wine business.

Rob is a father of two. He enjoys the outdoors, travel and golf and takes any opportunity to play percussion and drums in live settings.