Key Takeaways
- The wine industry has always had trouble getting reliable information and street-level intelligence. Then 2020 came upon us leaving us in uncharted territory. With data being more critical than ever, now’s your chance to help with a cost-effective solution.
- Taking the SVB State of the Wine Industry Survey is part of a 20 year partnership we’ve had with the wine business to provide answers. Your individual participation is critical for the production of this effort.
- Only survey respondents get all of the information from the survey - and at no cost. You will help yourself and the industry by taking the survey.
To say we are in uncharted territory is an understatement. We were all doing our best to manage tasting room and restaurant closures, channel shifting, consumer demand change, evolving guidelines for reopening and then fires which impacted the entire west coast wine business.
We questioned ourselves whether we should continue with our annual State of the Wine Industry Survey in support of our Annual Report. Was it too much of a burden on wineries? Upon reaching out to industry leaders in several AVAs, we were encouraged with their message that insights and data are now more critical for our industry than ever.
The survey takes about 15 minutes to complete and you can download a PDF of the questions here in order to help you prep to take the survey online. Upon completion of the survey, you will receive a complete set of anonymous responses, as well as custom charts ahead of others to help you plan for 2021.
We thank you for your continued partnership as our industry continues to learn, evolve and grow.
