Direct-to-Consumer Wine Survey Report 2022
By-appointment tastings appear permanent.
By-appointment tastings, which many feared prior to mandated COVID restrictions, have now been widely adopted.
Technology is rapidly making its way deeper into the industry.
Digital marketing is growing in importance both to gain club members and for direct sales.
Virtual tastings prove beneficial for niche groups.
While most de-emphasized virtual programs, fourteen percent of wineries grew the model citing success with corporate programs.