Direct-to-Consumer Wine Survey Report 2021

Key takeaways

 
Pandemic forces experimentation with new sales strategies. How do we sell wine in a pandemic?

01

Tasting Rooms are losing mindshare to Club and ecommerce

Long-simmering ecommerce trends exploded during the Pandemic, proving there is a viable digital path to the consumer.

02

Club memberships do not have to be sold in the tasting room

Twenty percent of new club memberships came via digital channels for the first time.

03

Zoom tastings take the experience to the consumer

With closed and restricted tasting rooms, wineries went virtual with new experiences that engaged consumers away from the tasting room.