DtC wine industry sales, marketing and growth strategies
This recap of the June 9th Direct-to-Consumer Wine Report webinar discusses the impact of these key metrics and shares the latest growth strategies used by top wineries.
Featured strategies from top-performing wineries
- Finding an equilibrium: How the DtC wine industry is responding to structural oversupply and right sizing inventory to match future demand. As inventory continues to stack up, how do wineries stay proactive in managing existing inventory and future needs.
- Tasting room economics: What drops in average standard tasting fees and reserve tasting fees signal about future opportunities.
- Wine club performance: How top performers are deepening member relationships through customization and experience-based benefits.
- Wine industry bright spots: Our industry experts will provide real-life examples of best practices and top strategies that top quartile performers are demonstrating.
Our survey results are based on input from wineries across the US, including respondents in all the top AVAs. We’ve been providing analysis on the US wine industry for more than 30 years, spending more than a decade producing national direct-to-consumer winery performance benchmarks.