WEBINAR

2025 Direct-to-Consumer Wine Report webinar

Name: 2025 Direct-to-Consumer Wine Report Virtual Event
Start: 2025-06-17T14:00:00.0000000Z
End: 2025-06-17T14:00:00.0000000Z

Recording date: June 17, 2025

Featured speakers

Rob McMillan

EVP & Founder, Silicon Valley Bank Wine Division

Paul Mabray

CEO, Pour Now

Andrea Myers

Director of DTC and Marketing, Round Pond Estate

Justin Noland

Vice President of Digital Experience, Treasury Wine Estates

Navigating the shifting sands of the wine industry: DTC trends and tactics

The 2025 Direct-to-Consumer Wine Report webinar offered a deep dive into the current state of the wine industry, focusing on the evolving landscape of direct-to-consumer (DTC) sales and marketing. Industry leaders discussed key trends, challenges and innovative strategies for wineries to thrive in today's market.

Key takeaways:

DTC is key to profitability: While the broader wine market faces challenges, wineries with robust DTC strategies (especially those with 70% or more DTC sales) are demonstrating profitability and resilience.
Engage the digital consumer: Reaching younger audiences requires a strong digital presence. Wineries must leverage SEO, paid media, and personalized email marketing to build brand awareness and drive online sales.
Modernize the Wine Club experience: Reimagine traditional wine clubs with flexible options like replenishment programs and personalized offers to increase value and member retention.
Innovate and experiment: Embrace a culture of experimentation, explore new technologies like AI, and maximize existing tools to optimize your DTC strategy and stay ahead of the curve.

Silicon Valley Bank remains dedicated to empowering wineries with the insights and resources they need to thrive in a dynamic market. This webinar provides actionable strategies to navigate the evolving DTC landscape and achieve sustainable growth.

Featured speakers:

Rob McMillan, Founder & Executive Vice President, Wine Division, SVB
Paul Mabray, CEO, Pour Now
Andrea Myers, Director of DTC and Marketing, Round Pond Estate
Justin Noland, Vice President of Digital Experience, Treasury Wine Estates

Access the 2025 Direct-to-Consumer Wine Report

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The views expressed in the webinar and report are solely those of the speakers and do not necessarily reflect the views of SVB. This material, including without limitation to the statistical information herein, is provided for informational purposes only. The material is based in part on information from third-party sources that we believe to be reliable, but which has not been independently verified by us, and, as such, we do not represent the information is accurate or complete.

The information should not be viewed as tax, accounting, investment, legal or other advice, nor is it to be relied on in making an investment or other decision. You should obtain relevant and specific professional advice before making any investment decision. Nothing relating to the material should be construed as a solicitation, offer or recommendation to acquire or dispose of any investment, or to engage in any other transaction.

All non-SVB named companies presented throughout the webinar, as represented with the various statistical, thoughts, analysis and insights shared, are independent third parties and are not affiliated with Silicon Valley Bank, division of First-Citizens Bank & Trust Company. Any predictions are based on subjective assessments and assumptions. Accordingly, any predictions, projections or analysis should not be viewed as factual and should not be relied upon as an accurate prediction of future results.