The annual SVB Wine Division Direct-to-Consumer report provides an important update on the industry's evolving DtC activity. To launch this year's report, we hosted a virtual event now available on-demand. Join us to explore the report's key findings, DtC innovations, demographic changes, and other important wine industry trends.
Our panel featured:
- Rob McMillan, EVP of the SVB Wine Division and report author
- MJ Dale, Founder and CEO at Customer Vineyard https://www.customervineyard.com/
- Sonyia Grabski, General Manager at Trinitas Cellars https://trinitascellars.com/
- Janiene Ullrich, VP of Customer Experience at Silver Oak Cellars https://silveroak.com/
