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Consumer Digital Health: Market Shift Is Leading to New Opportunities

The next wave of consumer digital health investment is shifting from consumer wellness applications to clinically driven solutions that drive better health outcomes at lower costs. This trend underscores why there are greater opportunities for companies with solutions that create value for payers, providers, employers and consumers. In the second report in the digital health series, SVB Analytics digs deep into the consumer stakeholder and:

  • Analyzes broad consumer health trends and business models
  • Examines the shift in investments from consumer wellness to clinically focused solutions
  • Describes adaptation strategies of consumer wellness and wearables companies
  • Explores potential areas of opportunity in disease management




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Digital Health Report

Digital Health: Opportunities for Advancing Healthcare

In the first report of their digital health series, SVB Analytics examined the challenges facing stakeholders in the U.S. healthcare system, the solutions made possible by technology advancements and opportunities for entrepreneurs and investors.

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SVB Analytics is a member of SVB Financial Group and a non-bank affiliate of Silicon Valley Bank. Products and services offered by SVB Analytics are not FDIC insured and are not deposits or other obligations of Silicon Valley Bank. SVB Analytics does not provide investment, tax, or legal advice. Please consult your investment, tax, or legal advisors for such guidance.

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