• 2015 SVB Wine Report

  • Watch the Videocast Replay


    SVB's Annual State of the Wine Industry Report addresses current trends, conditions and future views on wine industry growth, consumer demand trends and winery financial performance.

    • We expect to see the third consecutive harvest of heavy yield across most appellations.
    • Sales growth finished strong in 2014 and we are predicting a breakout year of growth in fine wine category -14%-18% ranges in 2015.
    • While a large supply of wines in cellars could mean depressed pricing, 2015 will be a year of both volume and price increases in the fine wine segment.
    • Wines priced below $7 a bottle performed poorly both on and off premise in 2014. This poor performance is expected to continue in 2015.

    Download the 2015 Wine Report  (PDF)  

    Report findings were discussed in a video webcast with Rob McMillan, founder of Silicon Valley Bank's wine division, Paul Mabray, Chief Strategy Officer of VinTank; Glenn Proctor, Partner in the Ciatti Company, and  and Amy Hoopes, Chief Marketing Officer/EVP Global Sales, Wente Family Estates


  • Economy: As oil prices go down, demand for wine goes up

    A brighter economic forecast means more money for consumers.

    Wine Report - Economy

    Supply: Heavy yields, high-quality harvests

    Unprecedented yields and quality are changing the shape of the supply balance.

    Wine Report - Supply

    Demand: A breakout year for fine wines

    As the economy improves, consumers are trading up. We predict significant growth in the fine wine category, while lower-priced wines will see declining demand.

    Wine Report - Demand

    Pricing: Higher price points most likely to increase

    While a large supply of wines in cellars should normally indicate depressed pricing, we predict the opposite for the fine wine segment.
    Wine Report - Pricing

    Planting: Regional shifts in grape planting strategies

    Favorable quality/price dynamics in fine wine growing regions are shifting opportunity north, to the Pacific Northwest.

    Wine Report - Planting

  • 2015 Wine Report

    Download the 2015 Wine Report (PDF)

    2015 Wine Report Videocast Presentation

    Download 2015 Wine Report Videocast Presentation (PDF)

  • About the SVB Wine Report

    The report is based on SVB's in-house expertise as one of the largest bankers to the West Coast wine industry, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 650 wineries.

  • About SVB Wine Division

    Founded in 1994, SVB’s Wine Division has offices in Napa and Sonoma counties and serves clients in the fine wine producing regions of California, Oregon and Washington. By virtue of its dedication to the wine industry, Silicon Valley Bank is able to support its clients consistently through economic and growth cycles, and offer guidance on many aspects of their business, beyond traditional banking services. www.svb.com/winedivision/

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