State of the Wine Industry Report 2021
20th Anniversary Issue

Key takeaways

The US wine industry has challenges to face, but unique opportunities for wineries also lie ahead.


Improved demand from consumers

As hospitality, cruise lines, travel, concerts, sports and the like reopen, and deferred events such as weddings take place, there will be improved demand from consumers and a bounce for overall sales in 2021.


Invest in ecommerce and digital strategies

Opportunities for marginal growth will be found by investing in ecommerce and digital strategies.


Balanced harvest supply in the West

Supply in the West is largely balanced going into 2021 but with low growth rates, a large harvest will put supply back out of balance.