US online sales reached over $200B
Traditional brick-and-mortar retailers quickly shifted to adopt digital strategies as a growing proportion of consumer purchases occur online.
The acceleration of omnichannel
With the merging of virtual and physical worlds, plus uncertainty around the future of ads, companies redefined the extent of omnichannel practices with help from partnerships and acquisitions.
Commerce in demand
Notable Digitally Native Vertical Brands (DNVBs) went public in 2021, valued at over $11B in total. M&A activity, for both DNVB and e-commerce deals, was strong.