Direct-to-Consumer Wine Survey Report 2022

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Key takeaways

With market uncertainty and a pandemic still in flux, what strategies can you enhance and retain to drive future revenue?


By-appointment tastings appear permanent.

By-appointment tastings, which many feared prior to mandated COVID restrictions, have now been widely adopted.


Technology is rapidly making its way deeper into the industry.

Digital marketing is growing in importance both to gain club members and for direct sales.


Virtual tastings prove beneficial for niche groups.

While most de-emphasized virtual programs, fourteen percent of wineries grew the model citing success with corporate programs.