Michelle Draper

Michelle is a marketing and strategy leader with over 30 years of experience developing and inspiring financial institutions and organizations to put clients at the center, grow market share, reinforce brand leadership, build customer and stakeholder loyalty and cross-sell products and services. At First Citizens Bank, she orchestrates marketing and client experience functions to effectively serve the bank's clients and generate tangible business outcomes.

Previously, Michelle served as Chief Marketing and Strategy Officer for Silicon Valley Bank for the last 11 years, steering initiatives to advance SVB’s mission to increase the probability of its innovative clients’ success. Understanding the unique needs of the global innovation economy, Michelle strengthened SVB’s client experience capabilities by building teams focused on strategy alignment, experience design and customer insights. Under Michelle’s leadership, SVB launched its “Make Next Happen Now” campaign to tell the stories of the entrepreneurs behind SVB’s clients and its “Yes, SVB” campaign to reestablish trust in the brand after its acquisition by First Citizens Bank. 

Before joining SVB, Michelle spent nearly two decades at Charles Schwab as the company grew from 3,000 to 14,000 employees. As a member of the senior management team responsible for business-to-business enterprises, she oversaw a range of functions from advertising to brand management and client communications. Michelle also served as a director of investor services segment marketing, and vice president of advisor services marketing programs, developing marketing strategies for both the retail and institutional sides of the business.