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John Longley is head of Private Bank, Wealth and Trust for SVB Private. Previously, he served as president of the Western Region at Boston Private until it was acquired by SVB in 2021. In that role, John was responsible for the leadership and oversight of all West Coast activities.

John has more than 25 years of experience in the financial services industry. Before joining Boston Private, he was the CEO and cofounder of Dobot, a fintech company that developed personal finance applications (acquired by Fifth Third Bank in 2018). Before that, John served as managing director and head of Private Wealth at BlackRock iShares, where he led the distribution of iShares ETF products and services to leading broker dealers, national and regional banks and independent advisory firms across the US. Under his leadership, iShares achieved dramatic growth in both assets and revenue. He also spent 17 years at Citigroup, where he eventually served as CEO of Citi Private Bank North America.

John holds a bachelor’s degree in English literature from Swarthmore College. Currently, he’s a trustee of the Ross School District in Marin County, where he previously served as president.

Financial Advisor Magazine Covers John Longley’s Appointment

The recent appointment of John Longley as our new President of Western Region is a strategic move that will help strengthen our capabilities on the West Coast.

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