By combining the sales and the marketing operations, Ms. Hoopes is heading a long-term brand-driven sales strategy with the ultimate goal of positioning Wente Family Estates as the most respected family-owned winery in the world.
Ms. Hoopes joined Wente Family Estates in 2007 as Vice President of Marketing with the primary goal of streamlining the company’s overall brand strategy and portfolio. She worked on the alignment of brand strategy and portfolio mapping, together with the managing Wente 4th and 5th family members. The project helped define the current positioning for each of the Wente Family’s brands, map out possible gaps in the portfolio, and develop plans on how to fill those gaps where needed.
After graduating from the University of Pennsylvania in 1997 with a degree in Anthropology, Ms. Hoopes joined E. & J. Gallo’s Management Achievement Program and her last position after 10 years of diverse responsibilities was a Director of Marketing at E. & J. Gallo Winery. In this capacity, she oversaw marketing of the Value Wine Portfolio, as well as new product development and innovation for wines and spirits.
Ms. Hoopes is a member of the Communications Committee for Wine Institute, a Member of Monterey Winegrowers Association and an executive board member and secretary for Livermore Valley Winegrowers Association. Additionally, she is the Co-President and on the board of Les Dames d’Escoffier International (LDEI), San Francisco Chapter.
Ms. Hoopes lives in Pleasanton with her husband and two young daughters.
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