• 2016 SVB Wine Report

     
 
  • Watch the Videocast Replay

    SVB's annual State of the Wine Industry Report addresses current conditions and future views on wine industry growth, consumer demand trends and winery financial performance.

    In 2016, we expect to see:

    • First drop in U.S. per capita wine consumption in 20 years
    • Overall fine-wine sales to grow 9-13%
    • U.S. retail bottle prices above $10 to show modest increase

    Download the 2016 Wine Report (PDF)

    Report findings were discussed in a videocast with Rob McMillan, EVP & founder of Silicon Valley Bank's Wine Division, Paul Mabray, Chief Strategy Officer of VinTank, Amy Hoopes, Chief Marketing Officer/EVP Global Sales at Wente Family Estates, and Jeff Bitter of Allied Grape Growers.

 
  • Baby Boomers Reduce Consumption

    While retaining the largest demographic footprint for wine consumption, Baby Boomers are now beginning a slow decline in consumption, which will accelerate in the next six years as the median-age Boomer reaches retirement age. 

    Wine Report - Cohort Purchase Share

    Fine-Wine Sales Will Grow

    We forecast sales to grow between 9% and 13% in 2016.

    Wine Report - Fine Wine

    Fine-Wine Sales Will Outperform Lower-Priced Wines

    Sales of bottles above $10 will rise between 4% and 8%, while volume and prices will drop for bottles priced below $8.

    Wine Report - Fine Wine Sales

  • 2016 Wine Report

    Download the 2016 Wine Report (PDF)

     


    2016 Wine Report Videocast Presentation

  • About the SVB Wine Report

    The report is based on SVB's in-house expertise as one of the largest bankers to the West Coast wine industry, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of over 500 wineries.

  • About SVB Wine Division

    Founded in 1994, SVB’s Wine Division has offices in Napa and Sonoma counties and serves clients in the fine wine producing regions of California, Oregon and Washington. By virtue of its dedication to the wine industry, Silicon Valley Bank is able to support its clients consistently through economic and growth cycles, and offer guidance on many aspects of their business, beyond traditional banking services. www.svb.com/winedivision/



  • Silicon Valley Bank is not selling, marketing or distributing wine or wine-related products. Through its SVBwines.com Web site, Silicon Valley Bank provides information to clients, employees and other parties and refers those users to wineries and other wine industry service providers. These communications are for informational purposes. Silicon Valley Bank is not responsible for (or a participant in) the sales of any of the wineries' products in any fashion or manner, and makes no representations that any promotion or sales of alcoholic beverages will or will not be conducted in a lawful manner. Further, Silicon Valley Bank disclaims any responsibility or warranty for any products sold by wineries or other wine industry service providers.