Chief Marketing Officer
Silicon Valley Bank
Region: United States, International
Michelle Draper is the Chief Marketing Officer of Silicon Valley Bank, the premier financial partner to technology, life science, cleantech, venture capital, private equity and premium wine businesses. Draper joined the company, which has $23 billion in assets, more than 1,600 employees, and 34 locations worldwide, in 2013. Draper is responsible for the strategy and execution of SVB’s global marketing initiatives, designed to reach innovative companies of all sizes.
Previously, Draper was at Charles Schwab for nearly 20 years and most recently served as the senior vice president of Institutional Services Marketing. As a member of the senior management team responsible for business-to-business enterprises, she oversaw advertising, brand management, leadership and advocacy initiatives, digital marketing, social media marketing, events marketing, field marketing, marketing automation platforms, and client communications. Draper saw Charles Schwab grow from 3,000 to 14,000 employees and managed a team of more than 50 marketing professionals in four regions. Draper also served as a director of Investor Services Segment Marketing, and vice president of Advisor Services Marketing Programs, developing marketing strategies for both the retail side of the business as well as the institutional side.
Draper earned a bachelor’s degree in journalism from California Polytechnic State University-San Luis Obispo, and has completed NASD licensing for Series 7 and is a brokerage principal under Series 24.