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Understanding Founder Liquidity in Secondary Markets


In our September article “Exploring Founder Liquidity Options”, we described some ways that founders are gaining liquidity from their private company shares. This article examines the role secondary markets play in gaining liquidity, for both founders and other constituents. There are many options when trying to achieve liquidity for private shares; however, it is important to understand the pros and cons and which strategies best fit a particular situation. 

 Consider these questions to help you achieve your personal financial goals. 

Why am I selling now?

A critical first step is to get clarity on the motivation and goals of the liquidity event on the secondary market as these will determine the best strategy. Here are a few scenarios that may be true to your goals:  

  • Personal financial situation, e.g. buying a home or diversifying your portfolio
  • Employee concerns, if some employees are leaving or their options are expiring
  • Corporate uncertainty on when/if company will be sold 
  • Corporate strategy to retain/motivate employees
  • Clean up the cap table, realign investor interests 


For example, if the founder is trying to solve the issue of expiring options for employees and perhaps also raise enough to buy a home, it may make sense for the company to offer loans instead of buying back shares. On the other hand, if there are a number of people who truly need liquidity, tapping a secondary market may be the most prudent action.

Who might buy my shares?

  • You might sell to existing or new shareholders, or to the company. One strategy frequently used is, after raising a round, the company may use some of the proceeds to repurchase common shares. For more information, see below. 
  • There are matching websites that link sellers with interested qualified buyers. This approach is best suited for late-stage company shares. Matching websites include NASDAQ Private Markets, SharesPost, and EquityZen.
  • Another option is secondary specific funds, which purchase common shares directly from multiple holders but align incentives with the board and executives. Some examples of these are Founders Circle Capital (FCC), Saints Capital, 137 Ventures, Akkadian Ventures, Delta-V Capital and ESO.
  • Private investors and SPVs (special purpose vehicles) are willing to buy shares directly or work with an investment banker who may locate buyers and act as a facilitator. 

What should I be aware of in the secondary market?

Entering the secondary market can be complicated and there are many factors to consider that could help you reach or derail your goals. Among key things to consider:

  • How do I value my shares? 
  • How should I address tax implications?
  • What corporate accounting issues may impact a sale? 
  • What are the regulatory and legal requirements?  
  • How might a founder sale impact employee retention and morale?

Tailoring a liquidation isn’t always in your control. 

What are some of the possible risks?

  • Most shareholders of private company shares are subject to a Right of First Refusal (“ROFR”) by the issuer. This complicates things from a buyer’s perspective because there is a risk when the buyer makes an offer yet the issuer repurchases the shares instead.
  • Shares subject to co-sale rights have a risk to the seller because they typically entitle other shareholders the right to sell pro-rata with the seller. In other words, the seller may only be able to sell a portion of the amount that the buyer is willing to purchase.
  • It might be impossible, especially if the ROFR is not exercised, for a seller to force the company to transfer the ownership of shares to a new owner. 

What is the benefit of a secondary offering as part of raising a round?

Many founder-initiated secondary transactions today are being done in conjunction with raising a round of financing. To get the biggest benefit, we recommend you consult with tax and legal experts. Here are some questions to consider regarding tax impact:

  • If the company is going to raise a round, is it a good idea to use some proceeds to repurchase common shares from select individuals? Be aware, the sellers might face an unintended tax impact. If the company is going to raise a round, will some company investors be buying common stock directly from current holders? This may have a different type of tax impact on the sellers.
  • Who is setting the price for the common stock and how much of a say does the board of directors have? This, too, leads to tax implications for the sellers.
  • If the company is purchasing the shares, then QSBS (the Qualified Small Business Stock exemption) is not available for selling shareholders and may impact other shareholders’ eligibility to use the exemption.

Here are some questions to consider regarding other impacts

There could be implications to the 409A value depending on many factors surrounding the sale.

  • If the company is purchasing the shares above the current 409A price, sellers may receive a bifurcated tax treatment - capital gains up to the 409A price and ordinary income for proceeds above the price. (This may hold true even if the investor purchases the shares directly, depending on the facts and circumstances.)
  • Depending on the number of shares repurchased by the company, there could be implications to other holders’ shares purchased from the company a year before or year after the transaction.
  • Consider the implications on employees and investors who are not included in the sale.
  • If the company goes public within three years, the secondary transactions may have to be publicly disclosed.


How SVB can help

Choosing the right investment partner is key to successfully reaching your liquidation goals. Also, prior to any transaction, consult company accountants, the company’s 409A value provider, legal counsel and seller’s personal CPA -- in addition, of course, to the company’s board of directors. Here at SVB Private Bank, we are happy to work with you to determine the best liquidity solution to fit within your needs.

One of the more unique structures is a combination of a secondary sale with a loan structure. Although it can be difficult for banks to loan against private stock holdings, a loan guarantee by an investor with the right to purchase shares in the future can provide founders with the biggest benefits. SVB has structured such loans in partnership with Founders Circle Capital

Another example using SVB Private Bank and FCC is to structure a delayed sale. This may be a loan between the seller and SVB, including an option agreement between the seller and FCC. With FCC backing the loan, it is considered a non-recourse solution to the seller with favorable borrowing terms. Benefits of this structure may include further appreciation in value, retention of voting rights and possibly tax advantages related to long-term capital gains or a qualified small business tax exemption (based on holding period). FCC’s alignment of interests among the seller, company and existing investors may make this a strong solution for everyone. 

The Fine Print

All material presented, unless specifically indicated otherwise, is under copyright to SVB Wealth Advisory, Inc. and its affiliates and is for informational purposes only. None of the material, nor its content, nor any copy of it, may be altered in any way, transmitted to, copied or distributed to any other party, without the prior express written permission of SVB Wealth Advisory, Inc. All trademarks, service marks and logos used in this material are trademarks or service marks or registered trademarks of SVB Financial Group or one of its affiliates or other entities.

©2017 SVB Financial Group. All rights reserved. Silicon Valley Bank is a member of FDIC and Federal Reserve System. (NASDAQ: SIVB) SVB>, SVB Financial Group, Silicon Valley Bank Make Next Happen Now, are registered trademarks, used under license. SVB Wealth Advisory, Inc. is a registered investment advisor and non-bank affiliate of Silicon Valley Bank and a member of SVB Financial Group.

Products offered by SVB Wealth Advisory, Inc.:

Are Not insured by the FDIC or any other federal government agency Are Not deposits of or guaranteed by a Bank May Lose Value

Neither SVB Wealth Advisory, Inc., Silicon Valley Bank, nor its affiliates provide tax or legal advice. Estate planning requires legal assistance. Please consult your tax or legal advisors for such guidance. Banking services are provided by Silicon Valley Bank, and wealth advisory services are provided by SVB Wealth Advisory, Inc.  Neither SVB Wealth Advisory, Inc., Silicon Valley Bank, nor its affiliates provide tax or legal advice. Estate planning requires legal assistance. Please consult your tax or legal advisors for such guidance. Banking services are provided by Silicon Valley Bank, and wealth advisory services are provided by SVB Wealth Advisory, Inc. 

SVB Financial Group has an indirect financial interest in Founders Circle Capital (FCC) and as a result, has an indirect interest in making client referrals to FCC. FCC is a registered investment advisor and is not a bank or member of the Federal Reserve System. The websites and secondary funds named are not affiliated with SVB Financial Group and naming them is not to be construed as a recommendation or endorsement by us.

About the Author

Ann Lucchesi is Head of Founder Advisory Services for SVB Wealth Advisory, serving as a trusted advisor of client relationships and their investment needs, putting together strategies regarding equity compensation, educating clients on the tax nuances surrounding their ownership and helping them plan around their concentrated positions.

Prior to joining SVB, Ann served as an independent consultant in the equity compensation field specializing in helping companies with their unique issues surrounding equity plans. Ann’s previous experience includes many years in investment banking focused on technology and life science companies helping develop liquidity plans and manage the wealth creation process. She has extensive experience in working with affiliates of publicly held companies and the various issues that affect them during and after the IPO process. While working in Corporate Services, she worked extensively with clients on 10b5-1 selling plans, selling restricted securities, guiding companies on their equity plans and executing corporate buyback plans.

Ann currently holds an MBA from Haas School of Business and has a CFP® and CEP (Certified Equity Professional) certifications. Ann grew up in Oregon, receiving a B.S and B.A from Oregon State University before moving to the Bay Area and launching a career in the Financial Services Industry.

The individual named here is both a representative of Silicon Valley Bank as well as an investment advisory representative of SVB Wealth Advisory, a registered investment advisor and non-bank affiliate of Silicon Valley Bank, member FDIC . Bank products are offered by SVB Private Bank, a division of Silicon Valley Bank. Products offered by SVB Wealth Advisory, Inc. are not FDIC insured, are not deposits or other obligations of Silicon Valley Bank, and may lose value.
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