Videocast: 2014 Tasting Room Survey Results (On Demand)May 16, 2014 Posted by: Rob McMillan
The 2014 Tasting Room Survey is a compilation of responses from 500 winemakers from across the U.S. and Canada. The purpose of the survey was to determine trends in tasting room and wine club practices and procedures.
In this interactive video discussion SVB’s Rob McMillan reviews survey results and interprets industry trends with a panel of experts.
Some of the topics we cover:
Conversion rates of visitors to buyers Impact of venue choice on tasting room success Regional Tasting Room Comparisons Club Metrics Expert Panel AnalysisDownload the 2014 Wine Survey Results Presentation (PDF)Speakers Cyril Penn – Editor in Chief, Wine Business Monthly Lesley Berglund – WISE Academy Co-Founder & Chairman Mary Jo Dale – Senior Vice President of Marketing and Consumer Sales, Crimson Wine Group Rob McMillan – EVP & Founder, SVB Wine DivisionLearn more about Silicon Valley Bank’s Premium Wine DivisionRead More