TEL AVIV, Israel, SANTA CLARA, Calif.-- April 1st, 2012 - Pontis, creator of the first, real-time, 'Segment of One' marketing and delivery platform for communication service providers (CSPs), today announced that it has secured a $5.0 million senior credit facility from Silicon Valley Bank ("SVB"), the commercial banking division of SVB Financial Group (Nasdaq: SIVB) ("SVBFG") and financial partner to technology and life science companies worldwide. The new financing will be used to support Pontis' working capital needs.
Adi Kahn, Chief Financial Officer at Pontis today commented: "We are delighted to have secured this second credit facility with Silicon Valley Bank. This type of financing provides us with the flexibility required to strengthen our market position and achieve our goal of giving the world better marketing."
David Cohen, General Manager for SVB Israel Advisors Ltd, added: "The mobile and broadcast marketing sectors are showing tremendous potential as a result of recent advances in analytics and growing consumer appetite for mobile services and shopping. We are proud to be supporting Pontis as it has grown from start-up to a high-growth, global player."
Pontis' current investors include Sequoia Capital, Evergreen Venture Partners, Accel Partners and Norwest Venture Partners. Silicon Valley Bank has already provided Pontis with a venture debt facility at an earlier stage of the company's life cycle.
About Silicon Valley Bank
Silicon Valley Bank is the premier bank for technology, life science, cleantech, venture capital, private equity and premium wine businesses. SVB and SVBFG provide industry knowledge and connections, financing, treasury management, corporate investment and international banking services to clients worldwide through 26 U.S. offices and seven international operations. (Nasdaq: SIVB) www.svb.com
SVB Israel Advisors Ltd. is a subsidiary of SVB Financial Group. Neither SVB Israel Advisors Ltd. nor SVB Financial Group is licensed to conduct banking business or provide other financial services in Israel and neither engages in unlicensed banking activities.Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Financial Group is also a member of the Federal Reserve System.
Pontis is the pioneer in the area of real-time marketing and delivery solution to the Segment of One in the telecom industry. Through a combination of Pontis' advanced Marketing Delivery Platform™ (MDP) and unique practices, Pontis enables leading Communication Service Providers (CSPs) to maximise their marketing efficiency and relevancy to each customer with dynamic adaptation of offerings and purchase experience.
Giving communication service providers the ability to tailor marketing offers to each individual subscriber, based on real time user behaviour and triggers dramatically enhances all aspects of customer management and has been proven to deliver significant improvements in ARPU, service adoption rates and churn reduction.
Many tier-1 service providers around the world have already chosen Pontis as their marketing solution and are using it to address many millions of subscribers every day.
To find more about Pontis visit: www.pontis.com.