SVB Predicts Growth in 2010 Fine Wine SalesDecember 21, 2009 Posted by: Rob McMillan
What will 2010 bring for fine wine sales? SVB predicts sales growth in its preliminary findings for the 2010-2011 Annual State of the Wine Industry Report.
Based on in-house expertise and ongoing research among West Coast wineries, the report reiterates the prior prediction that the market will be slow to fully recover, predicts year over year sales declines for calendar year 2009, but also forecasts modest growth at the producer level in 2010. The growth prediction is tempered by observations of continuing economic softness and demographic shifts that are creating headwinds against a quick return to the business conditions that were considered normal prior to Q3 2008.
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