2010-2011 State of the Wine Industry Report (PDF)
The 1975 movie Monty Python and the Holy Grail has become a cult classic, rated #4 all-time on the IMDb top-rated comedies list. The story puts King Arthur, King of the Britons, defeater of the Saxons, Sovereign of all England on a quest to seek The Grail. It’s a fitting story to use as our backdrop this year for a couple of reasons. First, ever since the pillaging and sacking beginning with the last quarter of 2008, we’ve all been on a quest to understand and recognize the postcrash shape of the new kingdom stretching before us — that which is true and just, and that which is but wizardry. Second, we could really use a laugh these days.
We have to confess that we hesitate each year when we throw the movie theme onto the canvas of the report because the information contained herein is serious. It’s the culmination of a huge amount of diligent, scholarly work from many people that begins in November of each year to spot, drill down and explain emerging trends in the wine business. But we know that few winery owners can be cast as gravely serious souls, nor dost thou tallt above the masses. Thus, we have come to believe — nay, we’ve been besought — to make merry of the dismal science.
What is the grail you seek this year: a new bank (please call us); information on social media, demographics and market segmentation; a better idea of pricing moves, restaurant and luxury consumer trends; or an understanding of when the siege will end and your own Dark Knight will be vanquished? We pray thee come hither with us and the good Knights of the Round Table wilst we traverse the countryside of Camelot, pressing forth on the wine business and present you our 2010-2011 State of the Wine Industry.
Read the complete 2010-2011 State of the Wine Industry Report (PDF)
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