It's the American Consumer, Stupid!

 
Economic Outlook
July 06, 2010 Posted by:

The views expressed in this column are those of the author and not SVB Financial Group.

R.O.C.K. in the U.S.A.
R.O.C.K. in the U.S.A.
R.O.C.K. in the U.S.A., Yeah, Yeah!
Rockin' in the U.S.A.

- John Mellencamp

Watching the global economy can be rather perplexing these days.

It seems you need to be up to speed on everything from Chinese wages to Greek pensions in order to understand where the global economy is headed. And for those of us over 40 (Yes, given the extreme changes in technology over the last 10 years, 40 can easily put you over the hill these days.) keeping up with a 24-hour news cycle is exhausting.

The Internet has brought all kinds of fascinating information right to our fingertips and smart phones have allowed us to access the Web from virtually anywhere on the globe.

On the side of the reader, this never-ending quantity of data can mask the pieces of information that provide the true story. I believe this is happening today with regard to global economic activity.

My guess is you will be surprised at the chart below, which displays the relative size of global economies.


Source: Bloomberg, SVB Asset Management

As you can see, the U.S. economy is $14 trillion with the U.S. consumer residing around the $10 trillion neighborhood. The second largest economy is Japan, sitting at $5 trillion — just half of the U.S. consumer.

Greece doesn't even show up on this chart.

Over the past 10 quarters, U.S. consumers has fallen off pace by reducing their level of spending 4 percent or about $400 billion. For Japan to pick up the slack, its entire economy would have to grow an additional 8.2 percent — a rate it has not achieved since 1990.

But even this is not a fair comparison. It is end consumption that drives economic activity. Wiping out this most important type of demand in the U.S. has effectively set the entire world economy out of kilter.

The bottom line is that our global economic woes stem entirely from a U.S. consumer who is burdened by an unstable housing market (as I've discussed in previous columns).

The U.S. consumer has been the driving engine of the global economic train for perhaps much too long. But going straight from the engine to the caboose is far too painful for the global economies, especially considering there is no other consumer base ready to take the helm (China, you are on deck, though!).

Instead, it would be better for the global economy if the U.S. consumer were to temper her growth in the coming decades while other economies catch up.

Other nations whose wealth is tied to the economic activities of the U.S. consumer should in the interim provide some consideration in order to get the American consumer back in the engine room — even if only temporarily.

Key Developments

June payrolls grew a disappointing 83,000 in the private sector, resulting in 125,000 total jobs lost after considering a decline of 225,000 census workers. Though this marks the sixth straight month of private sector job creation, the pace remains disappointing with just 600,000 jobs created after losing some 8 million in the two years ended December 2009.

Personal spending rose 0.2 percent in May along with a 0.4 percent increase in personal incomes. Much of the gain in incomes resulted from temporary census workers to the tune of $5.7 billion.

After making a solid comeback since early 2009, the ISM Manufacturing Index slipped to 56.2 from 59.7 in May. The rate of change was slower for all sub-indices except imports, which is probably due to the recent strength in the dollar.

The views expressed in this column are solely those of the author and do not reflect the views of SVB Financial Group, or SVB Asset Management, or any of its affiliates. This material, including without limitation the statistical information herein, is provided for informational purposes only. The material is based in part upon information from third-party sources that we believe to be reliable, but which has not been independently verified by us and, as such, we do not represent that the information is accurate or complete. The information should not be viewed as tax, investment, legal or other advice nor is it to be relied on in making an investment or other decisions. You should obtain relevant and specific professional advice before making any investment decision. Nothing relating to the material should be construed as a solicitation or offer, or recommendation, to acquire or dispose of any investment or to engage in any other transaction.

SVB Asset Management, a registered investment advisor, is a non-bank affiliate of Silicon Valley Bank and member of SVB Financial Group. Products offered by SVB Asset Management are not FDIC insured, are not deposits or other obligations of Silicon Valley Bank, and may lose value. 

Comment

Not a Member?
Register now and join discussions in the SVB Professional network. Best of all, it's FREE.

Register Login to Comment

Terms of Service | Privacy Policy